Paying for Pleasure

Does spending more money on an activity, such as mountain biking, produce greater pleasure? I really want to answer this question with a resounding no, but at the end of the day perhaps that’s not totally honest.

Over and over in my interviews, people talk about “just having fun” as being the driving force of early off-road riding. It was precisely this fun the drove them to invest more deeply into riding, both in terms of time and finances. Better technology, better bikes, better riding? More fun?

I spent $1,500 dollars on a gorgeous full-suspension bike that I love. Riding on this bike is more fun than riding on my old $400 hard tail. Though this was a huge expense for someone on my graduate student salary, I do not regret it. I’ve learned a lot about how riding technology affects riding ability, and how a bike can make a person a better rider. The new bike makes riding more pleasurable and increases my desire to ride.

Quality equipment is pricey. And quality equipment can improve an athlete’s performance, ability, and comfort. This, in turn, can produce greater pleasure in the activity. So maybe you can buy greater pleasure after all.

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