I will be speaking about using the pleasure of riding as a tool for bike advocacy at the Bike SD Two Year Anniversary Party on Thursday, November 20th. Full details about the event can be found here.

The talk will address the pleasure of riding and how we can use enjoyment as a powerful tool for bike advocacy. “Why do you like to bike?” is an apparently simple question that may hold the key to growing both the numbers and consistency of bicyclists.

It is a real honor to help kick off this organization’s third year under the theme, livability, community, and culture. These three keywords are candy for a cultural scholar such as myself. Given the work Bike SD has done to be a successful, inclusive, and innovative organization, I only hope I can provide inspiration to keep up the great work!

If you are in San Diego, join us in delving into the details of why we find such pleasure in pedal power. If you are not, watch here for an updated post on the talk, with perhaps a bit more academic-y take on the whole thing than would be appropriate for a celebration replete with food truck morsels and Modern Times-brewed libations.